National Industrial Design Center Empowers Qinghua Lang to Win the “Oscar of the Design World”

PW collaborates with Langjiu Group, leveraging its National Industrial Design Center to empower the packaging upgrade of the fifth-generation Qinghua Lang. Through a one-stop smart packaging solution, it blends traditional charm with modern aesthetics, presenting the brand story and conveying its culture through an exquisite Oriental box design. This effort contributed to the fifth-generation Qinghua Lang winning the prestigious MUSE Gold Award.

The packaging utilizes our proprietary ultra-high-transparency PET material, achieved through digitalized process formulations and production techniques that balance exceptional clarity with impact resistance. It meets stringent safety, hygiene, and environmental standards while integrating aesthetics and functionality, elevating the ultimate opening experience for the 5th Generation Qinghua Lang.